Search engine optimization

Search engine optimization refers to methods that set up websites in such a way that they can be easily found for specific search terms. But for that you have to understand how Google and the other search engines analyze websites, evaluate them and then place them on the search results pages. Search engine optimization takes into account the procedure used by so-called web crawler programs from different search engines to search for websites, read and process their content, according to which criteria they are evaluated and how search results are compiled and sorted. Fraudulent search engine optimizers try to deceive search engines with a wide variety of techniques. If this is discovered, it can lead to the exclusion of such websites from the search engine. In contrast, there is a clean search engine optimization with techniques that improve the visibility of a website for the search engines. Clean search engine optimization can in most cases achieve good rankings in Google and other search engines.

The technology of the sorting algorithms is kept secret by the search engine operators and changed many times in order to prevent misuse and only provide the user with really relevant results. By adhering to HTML standards when creating websites, a significant step in search engine optimization has already been taken.

Another important point is the selection of suitable search terms. For this you can use freely available databases that analyze keywords.

It is also important to have a lot of text on the relevant website in order to ensure as many keywords as possible. Also of great importance are the words that appear in the page title, in headings, in text links and within the URL.

Ideally, one or two search terms are optimized for a website in order to achieve the greatest possible success.

Free online tools can be used to examine a website for potential. Small changes are often enough to find yourself in a much better position in search engines.