Yatego

Development

In 2003 Yatego GmbH was taken over by Michael Olmann founded in Munich.
The website www.yatego.com went live in June 2003. Developed with new technology and market research, Yatego soon became one of the leading companies in German e-commerce. In 2006 and 2007, Yatego was one of the fastest growing websites according to Nielsen Net Ratings and comScore . Since the end of 2007, more than 5,000 retailers have been offering their goods online with Yatego. Those who register their shop with Yatego receive personal and comprehensive advice.

Yatego has set itself the goal of making the range of products available to a large number of dealers online in a simple and clear manner. The online shopper finds his way around in a familiar environment immediately. In contrast to price comparison portals, he enjoys the convenience of being able to order all products directly from Yatego without having to leave Yatego.

Cooperation with EHI Euro-Handelsinstitut und Forum ( Info ), the iClear fiduciary service as well as the awarding of our own seal of quality and the widespread acceptance of credit cards signal to the online shopper that "shopping safely" on Yatego. All field reports show that this concept works and that the online shopper is offered clear added value.

Partnerships with Elavon Merchant Services and EOS Payment Solutions ( www.eos-payment.com/Shopsysteme ) create optimal conditions and attractive conditions for all online retailers. The special thing about this is that all Yatego dealers can successfully transfer the framework conditions they have obtained to their external shop.

Yatego promotes fair and peaceful competition. In order to put a stop to the rampant wave of warnings in online trading, Yatego launched the initiative "Arbitration board instead of warnings" in the summer of 2007. The effort is worth it, because the experiences at Yatego confirm the great success of this campaign.

After Amazon and Ebay, Yatego is the third largest German shopping platform.

business model

Yatego is a real online shopping mall which is defined by the concentration of online dealers, retail shops and service providers from different sectors and with a different range of products. The offer is currently aimed at non-commercial end customers and includes articles from all areas. Yatego is almost unlimited in size, i.e. in the number of shops and their products. The Yatego dealers offer their products at individually determined prices and terms of delivery. Using various search and comparison options, buyers find a desired product and select the most attractive offer for them. As part of the product search and order processing, Yatego offers a comprehensive, free service which, in addition to a service line, also includes an order hotline with ordering assistance. Quality control, marketplace regulations and the inclusion of only verified online dealers create security and trust. Intuitive usability and the comprehensive range of products that can be ordered immediately ensure the increasing popularity of Yatego.

Services

• ePayment and allocation of favorable credit card acceptance for VISA and MasterCard
• iClear escrow service at special rates
• EHI seal at a special price
• Framework agreements can also be transferred to an external shop
• Personal advice
• Free support
• Simple shop registration with personal advice
• Free 0800 order hotline in beta test

Features

• Flat rate rental shop instead of sales dependent costs
• Framework agreements in the areas of credit card acceptance and online security
• Framework agreement on the Packaging Ordinance
• Arbitration Board for the Promotion of Fair Online Trade
• Seals of quality create trust

Innovations

• Development of high-performance multi-shop system
• Patent application to increase the performance of Internet sites
• Content Optimizer
• Shop in the shop concept
• One shopping cart system
• Article Top-Select and Top-Collect
• Optimized buying and selling on the Internet
• Vouchers with availability display and recommendation function
• Next live shopping

Numbers &Facts

• 300,000 unique visitors per day
• 10 million website visitors per month
• 750,000 active NL acceptors
• 2.7 million different articles
• More than 7,000 B2C dealers
• Large number of regular customers
• Internet site with the strongest growth in 2006 according to Nielsen Netratings
• Fastest growing website of 2007 according to comScore Septemter
• Top position in the sistrix index 2008
• The company has around 100 employees