Tradoria

The Foundation

The Tradoria company was founded in February 2007 by Tobias Kobier and Beate Rank in Bamberg.

The business model

At Tradoria, retailers can open their own web shop. This can either be operated under a Tradoria subdomain or as an independent domain.

Cooperative Model

Tradoria represents an Internet platform on which various providers are listed in a uniform manner.

Traditional

The biggest advantage of Tradoria is that customers, regardless of the respective shop operator, only have to put all the goods in one shopping cart and only pay at one checkout. According to Tradoria, it handles the payments through its own escrow service. However, the model is not new, but copied from major competitors such as Ebay. Ebay Express tried to follow such a concept with the same strategy. However, Ebay abandoned this concept after a little over a year: The end of Ebay Express on April 23, 2008
Tradoria also fell far short of the target set in 2007 of reaching 1000 dealers by April 2008 ( www.internetworld.de: Tradoria mid 2007 ).

Tradoria Experiences

From a retailer`s point of view


• Shipping is only possible within Germany and Austria. Goods cannot be shipped to other countries.
• The retailer loses control of his items. With the myTradoria concept, anyone from the Internet can "click together" a so-called myshop and then offer the goods of any Tradoria dealer. The retailer can no longer understand where and, above all, how his goods are offered.
• Tradoria is involved in all sales for a fee. The customer is offered a central telephone number for telephone orders.
• Tradoria advertises with the slogan: "Don`t be afraid of warnings". Realistically, this is probably completely untenable.

From a consumer perspective


• Only a few providers and a very small selection of products.
• Products are expensive and therefore hardly competitive. Since all products must be offered "virtually free of shipping costs", the retailer is always forced to include a correspondingly high buffer for the shipping costs in the price.

costs


• Expensive compared to direct competitors.
• Tradoria charges its providers an annual service fee of €198
• In addition, sales commissions of 10.11% (8.5% plus VAT) of the order value are due.
• Due to the included shipping costs, the order value is additionally increased.
• In particular, small dealers with low-priced products are asked to pay properly.

You can find more experiences in the Tradoria forum.