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Amazon
business model
According to its own statements, Amazon is now the world`s largest online shop for books, videos and CDs. Amazon was founded in 1994, the company`s headquarters are in Seattle, USA, and Amazon went online in 1995. Jeff Bezos is the head of the company and has around 12,000 employees. Annual sales for 2006 were $10.7 billion, a 26 percent increase over the prior year. The German-language version of Amazon is operated by Amazon EU S.a.r.l. operated in Luxembourg. There are also other products and innovations from Amazon AG, including the A9 search engine algorithm, the Internet Movie Database IMDb and the Mobipocket software, which is used to display and manage texts and e-books.
Amazon is by far one of the most popular online shopping sites. According to a survey, the simple ordering process, the wide range of offers and the extensive product selection are trend-setting for the choice.
The company`s goal has always been to be the most customer-centric company in the world, where customers can find anything they want to buy online at the best price.
Amazon.de and its sellers who list your items on Amazon present a huge selection of new and used products in the books, music CDs, home & garden, electronics & photo, clocks, toys & baby products, sports & leisure, drugstore categories & bathroom, shoes, computer & video games as well as software, computer accessories and magazines.
In addition to normal sales, Amazon now also offers the sale of used goods, groceries and auctions. Since 2005 it has also been possible to rent films on DVD. Amazon is a public company, around 412 million shares with a total value of 23.6 billion euros have been issued so far. Management owns 24.74% of the shares.
Amazon`s technology, the user interface and the one-click system pay off in the long term. Amazon is successfully putting its customer first. Amazon thus increases customer trust without a lot of advertising.
Development
Amazon has steadily developed into a platform that is also becoming interesting for other retailers. More than 1.1 million retailers worldwide offer their products on Amazon websites.
With great success, Amazon focuses on a high level of user-friendliness and sophisticated customer service, which has been the company`s basic idea from the start.
This fact helped Amazon in 2007 to a company growth of about 35 percent. In addition, Amazon can report revenues of 15 billion dollars and a cash flow of 1 billion dollars. This success is attributed by many to the extensive customer service. The core business is so successful because Amazon focuses on what the customer wants.
Payment Methods
Amazon.de offers its customers purchase on account, secure credit card payment and personalized recommendations. Delivery on Amazon is free of charge from 20 euros, which also contributes to the great success of Amazon.
Security Guarantee
For Amazon, security is the top priority when it comes to sales processing. That is why the company offers a comprehensive guarantee. Amazon offers its customers a unique security service, starting with a return guarantee, right of withdrawal, a payment guarantee and a guarantee for personal data.
In summary
Amazon is the largest bookseller in the world. At Aamzon, variety, shopping experience and security are rightly a guarantee for one of the top spots in online trading.
